New kid on the block John Blaq has been chosen to champion a new Ushs 4 billion campaign branded Tukonectinge with Crown Beverages Limited (CBL), the bottler of Pepsi.
Tukonectinge is a Luganda slang that means let’s connect.
The soft drinks maker through the campaign, will reward its consumers with a total of; 25 fully-paid
trips to Dubai in the United Arab Emirates, 25 Toyota Wish cars, 25 home fridges as well as instant mobile money cash and airtime in different denominations, among other prizes
According to Mr. Paddy Muramiirah, the Chief Executive Officer, Crown Beverages, the new campaign launched last week at the company’s head office in Nakawa, Kampala seeks to promote and strengthen relationships among Pepsi consumers, their families, peers and friends, as they commemorate the Easter Holidays, Ramadhan, and Martyrs Day. It is slated to run from April 11th, to the end of July, 2019.
“This new marketing campaign brings our total investment in such marketing initiatives over the last five years, to over Ushs.20 billion. Most of this money has gone to rewarding our consumers with numerous prizes and raising awareness about our brands,” revealed Mr. Muramiirah.
Pepsi has in the past run successful marketing campaigns like Twangula, Sala Puleesa, Chamuka, Motozela, Mirindarific and many others