Many companies focus all their branding efforts on marketing activities such as advertising campaigns and packaging, yet their most powerful brand asset is their employees.
On Saturday 18th November 2017, Roofings Limited at the Roofings Rolling Mills Namanve held an Employee Product Awareness engagement with the sole purpose to educate staff members about their extensive product range. From 9am-5pm, staffs were taken through product education, innovations, purchase schemes, price advantages and regional presence by respective department heads.
“Regardless of which industry you’re in, building a strong brand requires that all employees feel connected to the corporate brand and understand their role in turning brand aspirations into reality We firmly believe that employees are the most credible source of information regarding their business. To build a strong corporate brand– employees that are thoroughly engaged, connected and committed are an infinite asset,” Oliver Lalani, the Executive Director emphasized.
Lalani went on to say that engaged employees are more productive, create better customer experiences, and are more likely to remain with their employers. Employees are motivated by intrinsic factors like personal growth, working for a common purpose, and being part of a larger process, rather than simply focusing on extrinsic factors such as salary and benefits.
“This year we made it a point to include other entities that our employees directly benefit from like UMI (that provides education upgrades), Nakawa Vocational Institute (provides vocational skills to our employees), life insurance and also an opportunity to contribute to the Nakasero Blood bank amongst others. The greater an employee’s engagement, the more likely he or she is to ‘go the extra mile’ and deliver excellent on-the-job performance,” JB Nsubuga, HR manager Roofings Ltd added.