MTN shifts focus to youth empowerment

MTN shifts focus to youth empowerment

June 8, 2018 –  MTN Uganda staff from the Marketing Department and Sales and Distribution engaged with members of the Youth Empowerment Scheme (U) Limited.

The project, which deals in the manufacture of construction materials such as road curbs, culvert, bricks, pavers and metal fabrication in Makindye division, was started in 2011 by Fred Mugenyi and three other colleagues.

The visit by MTN staff members led by MTN Uganda Chief Marketing Officer Olivier Prentout was part of the telecommunications giant’s Community Social Responsibility Programme known as “21 Days of Y’ello Care.”

“We were a group of youth who tried to secure jobs in companies just like yours without much success. Life forced us in the direction of self-employment, but as it is now, despite the hurdles, we are happy that things are starting to look up,” Mugenyi said.

Eazzy Banking

Flanked by some members of his group, Mugenyi also added that; “Starting off in self-employment is not easy. The capital to start is not easy to collect, and nobody is willing to take a gamble with a bunch of youth who have nothing else but a dream to make it in life. It is easy to give up, but we didn’t – and that is the message we want the youth out there to hold on to. Never give up.”

As part of the activities of the day, MTN Uganda staff toured the facility and took part in the manufacture of construction materials. They also promoted road safety in the busy Makindye area, as well as donated reflector MTN jackets to the boda-boda cyclists in the area.

“It gives me great pleasure too that our staff are engaging with the Makindye youth to create positive change together, as a team, as part of our Social Responsibility Programme “21 Days of Y’ello Care” Mr Prentout said.

He added: “We are particularly excited that this year we are shifting our focus to Youth Empowerment. The reality is that our youth are our future, and we need to enable and empower them in every way we can.”

“As we give back to local communities and brighten millions of lives, it is my hope that we continue doing this beyond the 21 Days of Y’ello Care as we are an operation with far-reaching impact” he ended.

A clean up of the Makindye community with KCCA wrapped up the events of the day!


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