THE BIG TRUTH: Two in three Ugandans believe that Sadolin paints is irreplaceable.
Many consumers were being confused over advertisements proclaiming the change of name of Sadolin that was established in Uganda in 1963 and controls over 60% of the paints market.
Overwhelmingly, Dutch company Akzo Nobel Coatings International BV, which owns the trademark Sadolin Paints East Africa Limited, a household name regionally have vowed to keep Ugandans happy.
As part of their commitment to colour Uganda’s future, by end of October, a brand new Sadolin Plant in Namanve Industrial Park that will cost around $3million will be the primary site for manufacturing and distribution of Sadolin paint.
This will be done in partnership with Crown Paints, said Johann Smidt, the Managing Director for AkzoNobel Decorative Paints in Sub Saharan Africa.
“We said we would be back, now we are back,” said Smidt during Sadolin’s official re-launch at Sheraton Kampala Hotel on Thursday in the company of Trade Minister Michael Werikhe.
“We are delighted to relaunch Uganda’s number one paint brand and once again assure our customers that the brand they love is here to stay and that is our commitment as a company,” said Smidt. “We will offer global standard quality paint that the Ugandan people can enjoy.”
Though Uganda has less than five serious paint companies with Sadolin the market leader. It also sells highly in Kenya, Rwanda, Tanzania, Zanzibar, Burundi, South Sudan, Ethiopia, Democratic Republic of Congo (excluding Kinshasa and Lubumbashi), Somalia and Djibouti.